Since 1897 Ribble has been designing and expertly hand-assembling bikes in England. We sell directly to the end consumer, wit ... hout the industry-standard middle-men of distributors and independent bike shops. Our award winning, world class range of bikes can be built to your exact specifications with our BikeBuilder tool; personalise your fit, select your dream specification and customise your design with CustomColour, it’s your bike, your way. Or you can choose from one of our pre-specified models, where our team of bike experts have carefully selected specifications to suit all needs. Bikes for each and every discerning cyclist - from future champions, to daily commuters, hardy hobbyists to dedicated seasoned competitors. To find out more visit www.ribblecycles.co.uk or visit one of our bike showrooms for expert product and fitting advice: Showroom locations: -Clitheroe, Lancashire -Mailbox, Birmingham -Bluewater, Kent Can’t get to a store? Check out our virtual showroom where our team of Ribble Live in-store experts bring the showroom to you, offering virtual tours of the bikes, offer advice and answer any of your product questions through a one-way video call – find out more - www.ribblecycles.co.uk/liveinstoreexperts/ read more