Logistics is changing. We’re changing logistics. Today simplicity, speed, and waste reduction reign supreme – and logistics m ... anagers are on the hot seat to deliver results that improve the company’s bottom line. But the market today isn’t moving fast enough to deliver what companies need. Instead, most supply chain managers struggle with the resulting complexity and rising costs. We take a wholly different approach to managing your supply chain that we call WHAT IF Logistics. We work with people at innovative, on the move firms who are tired of the way traditional logistics is handled. We take what you’re doing today and ask WHAT IF, looking for what can be made better, more streamlined, more efficient. read more