We’ve been making plant-based beauty products since day one. We believe that anything a chemical can do a plant can do better ... …but first, it has to work. We’re constantly evolving our formulas to be gentle with carefully sourced ingredients without sacrificing performance or affordability. All of our hair and body care is free from sulfates, parabens, dyes, gluten, phthalates, propylene glycol and bad vibes. We believe in giving back to our community. Our partnership with the Salvation Army provides homeless shelters with much needed personal care items. The ability to feel clean, take a shower and wash your hair is a basic need we need to feel dignified. We’re committed to providing over 80,000 personal care items in 2018, and will give more in the event of a natural disaster or crisis like the hurricanes that rocked our nation in 2017. As we grow our business, we believe it is our responsibility to grow our community impact in stride. read more