Relentless Holdings LLC aims to be a collection of technology brands (Rezilyens | Ignis Performance | Pinochle | Nextillion) ... that manage to stand out from the blur. Brands that may represent the uncommon, the unusual and the anti-ordinary in some cases by design or default – brands that try to put “separation” than “comparison” in our focus. In the technology industry, where revolutionary ideas drive the next big growth areas, we expect to make “both small and big bets in areas that might seem very speculative or even strange.” And so regardless of whether they engage us or enrage us, our brands will be unapologetic to reverse sameness by deviating from augmentation trends, category boundaries or conventional axioms and reinvent products far removed from our cognitive default. read more
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