Founded in 1946 by Bill and Roberta Zimmer in Wilmington NC, REEDS Jewelers is a true American success story. Reeds Jewelers ... is the largest family-owned retail jewelry chain in North America. REEDS Jewelers sells diamonds, watches, and a large selection of fine jewelry from top designers in over 65 retail stores across 13 states as well as online at www.REEDS.com. read more