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Re-Defining The Passenger Experience 2021

Transportation/Trucking/Railroad · London, England
Website: www.create-new-reasons-to-travel-by-rail.com

One of the most important questions for Passenger Rail Operators in 2021 is ‘How to bring passengers back to rail?’. With shi ... fting customer needs, higher demand levels not only for safety, but also aesthetics and comfort, Passenger Rail Operators are re-evaluating their service proposal, ticketing offer and creative brand collaborations to provide the highest level of customer satisfaction. Hybrid working schedules, intensity of national leisure travel as well as different commuting patterns all contribute to the need to pivot. Due to such strong drivers and to help the industry make informed decisions, our upcoming Re-Defining The Passenger Experience Virtual Congress 2021, taking place online on 8-9th July 2021, will provide participants with access to 2 days of high-level, pioneering operator case studies from around the world, all of whom have faced the same challenges of lower numbers of passengers and the need to re-define their services. This year’s congress, taking place in a virtual setting, is not only talking about the safety measures, flexible ticketing & refund policies to help drive customer confidence to book. These have already been widely shared. Our congress is looking in much closer detail at developing specific approaches for creating NEW reasons to travel. Focusing on the strategic perspective, creative storytelling to reach emerging customer profiles, as well as new product development. We’ll be looking at passenger information technologies for crowd management, disruption handling and seamless journey delivery. And most importantly, we’ll discuss the future of rail and how to ‘build back better’. read more

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