We buy directly from suppliers whenever possible, we bargain hard to get the best price, and then pass the savings on to you. ... We buy in volume and contract early to get the best prices. Most online stores charge their supplier fees for putting as item for sale. This results in higher prices, so we don't do it. We keep our costs low - because every penny we save is a penny you save. It's not complicated. We just focus on what matters - great product + great prices = Value. read more