We saw a big problem. Getting answers from traditional data vendors requires so much time and expense that it is too difficul ... t to use real-world data for optimizing daily decisions. That’s why we created PurpleLab - to deliver access in minutes and insights instantly. PurpleLab’s data-as-a-service gives you direct, frictionless access to a vast universe of real-world data in a platform that is “always-on” and available at the moment of need. No vendor requests or queues required. We turn 8-12 weeks into 8-12 minutes so you can get answers when you need them, not after the fact. This means you can now ask the otherwise-unasked questions and improve everyday decisions across your business – whether that’s sizing a market, valuing a molecule, allocating commercial resources, or measuring healthcare inequities. read more