Pure Financial Advisors was founded in 2007 with a focus on tax-centric comprehensive financial planning and asset management ... for pre-retirees and retirees. Since its founding, the company has experienced rapid growth and is nationally ranked as one of the fastest-growing fee-only Registered Investment Advisors.* The firm is headquartered in San Diego and has branches in Irvine, Brea, and Los Angeles. Pure Financial Advisors manages over $3.29 billion in assets under management (AUM) as of March 2021. *Ranked in Financial Advisor Magazine, Financial Times, and Investment News based on AUM as reported annually. ___________________________ Credentialed and Qualified, Fee-Only, Focused Only on You. Discover what happens when you bring together a group of highly qualified and credentialed financial professionals that are passionate about helping people get the most out of their finances. See the results of coordinating tax planning, estate planning and asset management within one process. Experienced advisors who are salaried-only employees of a Fee-Only Registered Investment Advisor firm that provides the latest technology and resources, academically supported prudent asset management and one directive: do what is best for the client. OUR VISION: -Provide consistently high quality advice based on solid academic research with a better value to clients than any traditional financial service providers, including the "Big Names", no-load mutual fund companies and discount brokerages. -Offer a healthy professional fee-only environment where CERTIFIED FINANCIAL PLANNER™ Professionals can build a quality career without the ethical burden of selling financial products to earn commissions. -Be accessible and affordable to both high net worth individuals as well as people who are not typically considered high net worth while providing the collaborative professional team experience demanded by ultra high net worth clients. read more