PSI Cycling is proud to be the Australian distributor of world class and innovative bicycle brands Cannondale, GT Bicycles, F ... abric, Fox Racing, Lezyne, Alpinestars, and the entire SRAM family of products including SRAM, Zipp, Quarq, RockShox, Avid and Truvativ. In 2019, we are proud to introduce Goodyear Bicycle Tires to our company. Our PSI Cycling team has decades of industry experience between us and we are passionate about cycling. A mixture of ex-pros, local crit heroes, commuter and sunny-day recreational cyclists, we are enthusiastic about our brands, our products and our service to the industry. We’re also pretty pleased to be working with the best cycling brands in the world. read more