Launched in September 2007, PruProtect was a partnership between Discovery, a South African insurer with a reputation for fre ... sh thinking and Prudential, one of the most familiar and trusted financial providers in the UK. So, while our plans are groundbreaking and designed for the way people live their lives today, they still come with the stability and financial security of a company that's been successful for more than 150 years. We offer a full menu of personal and business protection products from which you can choose when building your protection plan. Whether your are moving into your first home, starting a family, building a business or thinking about the inheritance you'll leave your loved ones, our range is designed to give you the cover they need. read more