Press Release Benefits and Our Services The definition of a press release is given as being an official statement issued to n ... ewspapers giving information on a particular matter. Now we can update that a little as the press release is also applicable to online media outlets, but we can probably run with the rest of the description. In fact, one of the critical elements is the need for it to be informative on a particular matter. Because that's the crux of the press release, it's a way of sharing information with both current and potential clients. And alongside that come five key benefits which are we know are going to convince you that press releases need to become an essential way of promoting your business. 1. Increased Traffic to Your Website 2. Positive Influence on Search Engine Optimisation 3. Reaching your Audience 4. Instant Exposure 5. Credibility read more