ProfitLogic was acquired by Oracle in July 2005, and is now Oracle Retail. ProfitLogic, a leading provider of Retail Profit O ... ptimization solutions, designed software solutions for retailers whose priority is getting the highest return possible on their inventory investments. The company offers retail profit optimization, price optimization, and inventory planning software solutions for all retail verticals, which include assortment and allocation, pricing, in-season inventory management, promotions and marketing, and performance assessment and management solutions. ProfitLogic was founded in 1983 as Technology Strategy Inc. Between 1998 and 2002, ProfitLogic raised $38 million in venture capital from Boston-based Bain Capital LLC, Battery Ventures in Wellesley, and Cambridge's General Catalyst Partners. read more