Prime Financial Credit Union is dedicated to improving the financial well-being of its members by providing innovative, compe ... titive, and high quality services and products. A "not for profit" financial services cooperative owned and operated by and for its members. Member-owners receive their dividends back on a daily basis in the form of "no" or "low" fee products and services. A "for profit " financial institution returns its profits to share holders. We return it to our members. Our History -State of Wisconsin's first chartered credit union -Community charter granted in 1923 -Full array of financial products and services read more