PRIM - Fleet Standards is a voluntary scheme which has been built for all businesses that operate a fleet of vehicles of any ... size, vehicle type or industry. The aim of PRIM - Fleet Standards is to increase road safety throughout the UK, to award nationwide recognition and award organisations who are proactively managing their road risk, ensuring the safety of their employees as well as the general public. PRIM - Fleet Standards has a number of values which defines its approach and believes that the fundamental way to reduce the risk of road traffic related injuries is through robust road safety processes, positive engagement and a proactive approach to risk interventions. read more