Randall Reed's Planet Lincoln Dallas Love Field is the world's largest Lincoln facility. We have a strong and committed sales ... staff with many years of experience satisfying our customers' needs. Our one-of-a-kind luxurious dealership is part of the redevelopment at the historic former Braniff International Airways facility at Dallas Love Field. Visit our stunning 267,342-square-foot Lincoln dealership that includes a multi-level 600-plus parking space structure. The dealership and redevelopment has been a steadfast mission of Randall, Sherry and Shelby Reed, owners and award-winning Texas automotive dealers and entrepreneurs. Planet Lincoln Dallas Love Field customers will enjoy a unique shopping experience in the soaring six-story location. The elegant showroom invites customers to shop for vehicles in a whole new way. At Planet Lincoln Dallas Love Field, you will experience exclusive innovative concierge services that modernize and streamline the automotive purchasing and service processes. Relax in one of our luxe lounges where clients can enjoy making their Lincoln selection and having it tailor-fit to meet their needs. No longer will a shopper need to brave the Texas elements. The vehicle selection is enclosed, protecting customers from the elements as they browse for their new or pre-owned vehicle. The choices continue when guests visit our complimentary refreshment bar, featuring a host of offerings. Lincoln Black Label The Planet Lincoln of Dallas Love Field location is a premier Lincoln Black Label dealer. The elevated line-up offers premium materials, excellent service and a host of benefits included with your vehicle. Lincoln Black Label is ownership on your terms. Maintenance or Repairs? Our team handles all aspects of your service. You'll enjoy our beautiful service center, but there's never a need for you to visit our Lincoln location. Our team can pick up and deliver, too!* Simply ask for qualifying details. read more