PCAM is an industry forum for practitioners of applied music, principally in advertising. It boasts a membership that is comp ... rised of the most influential and prolific composers in advertising and media with over a hundred members representing several hundred writers. PCAM is a respected and dedicated group campaigning for composers’ rights, not only in advertising but in all media (or “applied”) music. The organisation provides guidelines and commissioning models and is an influential lobbyist for composers’ rights, maintaining strong ties with other industry bodies including APA (Advertising Producers Association), IPA (Institute of Practitioners of Advertising) and BASCA (British Academy of Composers, Songwriters and Authors). read more