Transact is Omnicom Media Group’s new specialist practice, built for improving eCommerce sales performance. By combining peop ... le, process and technology, Transact helps clients pivot their business to focus on new retail opportunities and eCommerce channels. Audience understanding sits at the heart of the practice; but when it comes to eCommerce it’s about more than just media placement, it’s an end to end process. OMG Transact is the consultative offering that supports clients through this. In short, it helps its clients sell more products across digital markets and marketplaces by improving their Digital Availability. read more