Panerai was founded in 1860 in Florence, where Giovanni Panerai, a businessman, craftsman and innovator, opened the city's fi ... rst watchmaker's shop in 1860. For years, it supplied the Italian Navy with high-precision watches for the special diving units. The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity and heritage. Panerai is a high-end status sports brand that operates in a niche segment, fully exploiting its values of belonging that allow Panerai owners to feel “ part of an exclusive Club.” Officine Panerai is the Italian manufacturer which develops and produces its watches and movements in Neuchâtel, combining Italian design and history with Swiss watch-making know-how. Panerai watches are sold all over the world through an exclusive authorized retailer network and in the company's boutiques. read more