North Authentic is a conscious hair care online retailer headquartered in Southern California. Our curated collection is comp ... osed of conscious hair care products from around the globe that only use non-toxic, cruelty-free ingredients and are committed to fair trade, sustainable business practices. Not only do we take the guess-work out of your hair care routine, but we put every product through a rigorous vetting program that ensures you receive the cleanest products for you and our planet. read more