NORMAL is a Danish retail chain, that offers customers thousands of everyday products at fixed low prices. Everything we sell ... are normal products, you use in your everyday life – e.g. Ajax to clean, Gillette to shave, hair care from L´Oréal or make-up from Maybelline. The assortment contains more than 4000 different products, and our goal is to offer you a unique experience every time you buy goods at our stores, therefore we constantly present new and exciting products. Typically brands for you, your pets and your household. Always at fixed, low prices. However, NORMAL is much more than fixed low prices on common brands. We also offer a different and interesting shopping experience, where frequent news supplements the permanent assortment. You will, for instance, find brands, which you typically only find abroad – maybe the soft drink, you know from American TV-series or the chocolate bar you fell in love with on your last vacation. The first store opened in Denmark in April 2013, and today we have more than 270 stores in Denmark, Norway, Sweden, the Netherlands, France and Finland. NORMAL headquarter is located in Skanderborg, Denmark. read more