Niru’s core business is manufacturing top-quality customized diamonds for leading watch and jewelry brands worldwide. Niru is ... a recognized market-leader in the manufacturing of baguettes and specialty cut diamonds for the watch industry. In addition, Niru is a top producer of premium round diamond melee, intended for use in high-end jewelry manufacturing and bridal programs. At Niru, we provide accuracy in product with foremost reliability and integrity. We guarantee each and every stone we create meets both our own extreme quality standards and those of our clients, no matter how complicated. Niru can develop and create proprietary diamond cuts for brands and businesses as well as provide top-level consulting services to ensure total satisfaction and optimal brilliance of every stone. Niru’s mission is to spread happiness. We take great pride in being part of life’s celebratory moments, during which diamond jewelry and watches are often exchanged between loved ones. From our manufacturing facility, to our trusted retailers, and to their customers, each diamond Niru creates travels through our supply chain on its way to make someone smile. Niru is a De Beers (DTC) and Alrosa Sightholder and a Certified Member of the Responsible Jewelry Council and are fully committed to the DeBeers Best Practice Principle (BPP) process. read more