Nielsen has completed its acquisition of Arbitron, enhancing the scope of the data and analytics we gather across the physica ... l and digital radio dial. As the definitive source for comprehensive radio metrics and insights, Nielsen Audio has the beat on this dynamic and evolving industry. Radio today is about more than what’s playing and being heard. It’s about industry buzz words like audience reach, effective radio buys, multi-platform utilization and audience value—terms that we speak fluently. read more