In 1974 New Look was founded in Thessaloniki, Greece’s second-largest city which has long been a hub of international trade a ... nd has a strong tradition in the textile industry. While initially focused on bringing modern knitwear designs to the Greek market through an own-brand fashion label, gradually we moved to specialize in the manufacturing side of knitwear. Specializing in sourcing the best yarns, developing a highly-skilled creative team and fine-tuning our production processes has made us a reliable and cost-efficient manufacturing partner for retailers. read more