Our goal is to level the playing field for Hispanic car buyers who often pay more and get less when they go to buy a car. We ... want to make sure you get treated fairly and find a car that’s right for you with the financing you deserve. We achieve part of this goal by getting member dealers and suppliers to sign our Pledge, but we believe educating consumers is an important factor in leveling the playing field, so we’ve created a guide to help our members understand every aspect of the car buying experience so that when they go to buy, they get the best deal. read more