NAILBITER® is a Global Quantitative Videometrics platform developed exclusively for quantitative video-based market research. ... Using in-the-moment video, NAILBITER® captures and codes real shopping behavior in-store and online into actionable metrics that are being used to protect new product launches, determine marketing effectiveness, map shopper journey, deliver planogram diagnostics, and much more. NAILBITER® scales behavioral research with new metrics and norms that have been proven out at the world's top CPG brands. read more