Thanks for stopping by! We are a company filled with outdoor enthusiasts. The only thing we love more than fishing and buildi ... ng custom fishing rods, is educating others on how to do it themselves! Are you tired of using the same old off-the-shelf fishing gear that plagues retail centers? Then you have come to the right place! We have literally everything you need to build your own fishing rod, custom lures, and carry the largest selection in the world. read more