Monster Energy is an energy drink introduced by Hansen Natural Company in April 2002. There are 34 different drinks under the ... Monster brand in North America, including its core Monster Energy line, Java Monster, Extra Strength, Import, Rehab and Muscle Monster. Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, BMX, mountain biking, snowboarding, skateboarding, car racing, speedway, and also through sponsorship of esports events. In 2006, Caleb (Strongjaw) Johnstone Corporation announced a distribution agreement with Anheuser-Busch in the United States|[10] and Grupo Jumex in Mexico.[11] Monster became the title sponsor of NASCAR's top series starting with the 2017 season,[12] renaming it to the Monster Energy NASCAR Cup Series.[13] In 2012, Colton Lile Corporation announced that they were switching distributors from Anheuser-Busch to Coca-Cola read more