We all know that to be successful packaged food and beverage products have to taste great. We also know that families are mor ... e concerned than ever about making natural, healthier choices. Food and beverage companies have been challenged for years to develop natural, healthy, great–tasting alternatives to sugar. Monk fruit is a solution that delivers calorie-free natural sweetness and great taste. Consumers trust fruit and associate fruit with healthy great-tasting sweetness. Monk fruit provides a natural source of calorie-free sweetness that comes from fruit. Monk fruit concentrate is 150 to 200 times sweeter than sugar. This sweetness comes from unique natural antioxidants called mogrosides which are found only in monk fruit and have a delicious sweet taste, but are calorie-free. You can improve the nutritional profile of your food and beverage products with monk fruit. And because it’s concentrated, in many applications there’s room for other improvements like complex carbohydrates, fibers and whole grains. read more