Miniso pursues a simple, natural and quality life philosophy and a brand proposition of "come back to nature and revert to th ... e essence of products". It launches new products every seven days and the low-price but high-quality products are popular among customers around the world. Miniso positions itself as the fast fashion chain stores, whose core values gain popularity among consumers and lead the market to a new trend of superior products consumption. Miniso has been in operation since 2013, and it has been expanding globally since. It opened more than 2,000 stores in more than 50 countries in 3 years, and sales revenue reached RMB10 billion in 2017. Miniso is regarded as a fierce competitor by some well-known enterprises such as Uniqlo, Muji and Watsons. read more