We view our purpose to serve as leaders in building a foundation of passion and pride for our University, while adhering to o ... ur core values of Education, Excellence, Leadership, Respect, Integrity and Pride. Mission Statement: Milwaukee Athletics will promote a spirit of pride in the University through positive athletic experiences for student-athletes, coaches and spectators; Promote athletic excellence by embracing the academic purpose of UWM; Maintain a sports program of high quality through attracting, developing and retaining the best student-athletes, coaches and staff; Engage students, alumni and the surrounding community. read more