MediaCom Business Science specialise in marketing effectiveness. We pride ourselves in providing our clients with actionable ... recommendations that have delivered on average a 39% improvement in ROI within the first 2 years. Business Science are marketing effectiveness specialists with a strong media heritage. In the UK alone, we analyse over £600m of communications spend annually equating to nearly 15% of the UK annual media spend. We started in 1998 and over the last 20 years have grown significantly, globally we now have over 150 specialists. One of our key strengths is the way within which we integrate with our client teams. We form long term partnerships, becoming an integral part of the team providing the insights that form part of the decision making process. We start with 2 questions - 'what issues are you facing within your business' and 'what KPIs do you measure against to identify if there has been an improvement in business performance?'. Once we understand these, we can identify the best analytical approach and subsequently, the data required to address these issues. Business Science is a division of MediaCom, which operates within the GroupM network. WPP is the holding company. read more