Media, Management and Transformation Center - Similar companies

The Media, Management and Transformation Centre is an academic center internationally recognized for its research and practic ... al knowledge about the Impact of Digitalization, Sustainability and Globalization on Industry and Business Renewal. At MMTC we conduct high-quality research meaningful to practice and policy, make use of research results in different types of teaching activities, and develop knowledge in collaboration with external stakeholders. Since MMTC was founded, we have continued to build on our substantial knowledge about how digital technologies have changed the ways media are produced and consumed as well as their effect on individuals, organizations and society. MMTC has broadened its focus to leverage these insights beyond the media industries to include the study of other industries in process or need of transformation. At MMTC, we take interest in the business and industry implications triggered by the driving forces of digitalization, sustainability and globalization. This includes the study of market dynamics, entrepreneurship and innovation, strategic responses and marketing, retailing and branding in the media and other industries. read more