MDLab was established in 2009. Integrated into Cheil, we are uniquely positioned to help brands navigate a complex landscape. ... Today, brands must understand how to take advantage of the power of creativity, technology and data in order to create a connection that results in relevant and meaningful experiences. Our award-winning project team is a collaboration between researchers, architects, artists, designers and engineers. Our commissions incorporate brand strategy, 3D design and interactive media for fairs, exhibitions, events, retail and hospitality. read more