MCS was originally founded in the 1970’s and traded as Marlboro Country Store and changed it’s name to Marlboro Sportswear in ... 1984 before a final and the most memorable persona as Marlboro Classics in 1987. The brand established itself as the original American West Lifestyle Brand. Now 25 years later the brand has evolved and is now known as MCS, the same American West lifestyle and Italian design continues and gathers pace and strength, the “Rider” logo is now as popular as ever. MCS is now a global brand with a comprehensive collection of clothing and accessories including footwear and kids. MCS is sold in over 45 countries through 200+ MCS branded retail stores, 1,400 shop in shop locations, with partners such as Galleries Lafayette, Inno, Coin and Printemps. read more