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McNair yellowSquares

Market Research · Crows Nest, NSW
Website: www.mcnairyellowsquares.com.au

unlimited research solutions McNair yellowSquares is one of the only full-service market and social research companies in Aus ... tralia. Australian owned and operated, services range from design and consulting, through every conceivable research method, to reporting, presenting and dashboard delivery through our dashboard service, myScenar.io. McNair yellowSquares data-collection facilities included a large Sydney-based Computer Assisted Telephone Interviewing (CATI) centre, providing both outbound and inbound interviewing facilities, a face-to-face (CAPI) interviewing team, online research, as well as executive and qualitative research facilities. McNair sources sample from our own panels, including surveyvillage, surveyculture (CALD), Surveymob (Indigenous Australians, Blokevote and surveyfarm (farmers). Tools include ySpeak, our online discussion board tool, myScenar.io for online dashboards, and even virtual reality research. But even more important than the technology and tools is our tremendous team, where you will find at least one person that is freakishly brilliant at every part of your research solution. So call us now on +61 2 9966 9133 for a chat, or email us at solutions@mcnair.com.au The McNair yellowSquares Story The McNair story begins with the launch of modern Market Research in Australia, when Bill McNair initiated the first radio audience studies in 1934 and formally registered The McNair Survey in 1944. Through the 70’s and 80’s, McNair Anderson supplied the TV and radio ratings, as well as the national readership survey. McNair Anderson later became AGB McNair, before being sold to ACNielsen. Ian McNair, former CEO and owner of AGB McNair, was Executive Chairman of McNair Ingenuity Research for seven years. Sadly, Ian passed away on 30th October 2007. He will be greatly missed. McNair yellowSquares formed from the merger of McNair Ingenuity Research and yellowSquares on the 1st July 2017. The latest incarnation of the business is a full service market and social research organisation offering all forms of consulting and data collection. Australian owned and operated, McNair yellowSquares provides the security and confidence that every organisation needs from their research. read more

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