MBG Global Brands GmbH distributes a wide range of beverage brands in more than 58 countries and are now ready to continue it ... ’s success in Scandinavia and the Baltics. MBG might be a brand not everyone knows about but their distributed brands generate more than 250 million euros and a consumption on more than one million hectoliters annually. MBG Nordic will approach the Nordic markets with a mix of market expertise, ambition and passion. The quality products will inspire consumers to accompany them permanently. The next 35 years expected middle class growth will mean a battle for attention in most markets. The companies with large marketing budgets are likely to attract consumers and thereby increase their market share almost regardless of product quality. On the other hand the smaller companies will experience that their share of market follows their share of voice. And as a result, brands have to find new ways to separate and differentiate themselves from the big spenders. New approach. New potential. MBG Nordic will maximize the number of channels in which the customer engages and connects with a brand and its products. Constantly aiming for an optimization across platforms and segments. MBG Nordic works closer with customers than traditional providers. With several customer interactions especially with the end-users. MBG don’t sell products – MBG create relations. Through storytelling on a product and brand-level using high quality products and services. The recipe for success has been distilled and refined across a broad range of countries, target groups and products. The range consists of both beverage brands, concepts and trade across the globe. Nordic lead. Nordic presence. MBG Nordic will continue to drive innovation within the alcoholic and non-alcoholic category by increasing the marketing performance both on- and off-trade. Approaching and presenting the market to new ways of collaborating. The Nordic launch is led by Jakob Vallentin, as Managing Director. “The gap in the market is where brands act on the market and consumer terms, instead of following old norms and patterns. At MBG Nordic, we don’t seek price or size. We seek innovation. Not forced distribution channels. We seek potential.” MBG Nordic began the product marketing in late 2015. Initiating the establishment of a Nordic distribution network through local importers, covering on/off-trade and duty free travel retail business. But will maintain it’s high focus on the scene of action. Changing the marketing mix and tools on all levels. “Too many brands leave Product, Packaging, POS and Product manuals, etc. stand in the way of their access to markets. The hole in the market is where brands are active in the market and consumer conditions, instead of following the old norms and patterns . At MBG Nordic leader we either by lower price points or quantity. We are looking for innovation and identifies potential.” Concludes Jakob Vallentin, Managing Director, MBG Nordic. MBG Nordic distribute it’s portfolio via local partners and distributors to cover all grocers, retailers and monopolies in the Nordic market as well as the Duty Free/Travel Retail markets throughout the region. The market, as seen by MBG Nordic consists of 27 Mio potential consumers. read more