Matador is a full service marketing and advertising firm in Texas specializing in Latino communications, branding, and target ... ing Hispanic culture. At the center of every bullfight is a dramatic power struggle between two forces. While the bull relies on strength and instinct, the daring matador uses skill to draw the bull closer and closer until he can strike with swift precision. Today, corridas de toros is a metaphor for the battle to win market share for your brand. Every day, you are engaged in a fight to win Latino consumers. And just like the matador, you may only have a few critical seconds to get the job done. Miss the mark, and Latino consumers will simply dismiss your brand. Connect with their hearts and minds, and they will embrace your brand as a relevant part of their lifestyle. read more