Mastermind began in 1984 as a 300-square-foot shop in Toronto that sold educational software for home computers. Now with 68 ... stores coast-to-coast and a wonder-filled website, Mastermind Toys is the nation’s largest specialty toy and children’s book retailer. It is a place where curiosity guides kids—and kids-at-heart—to new discoveries around every corner. As Canada’s Authority on Play, we take play very seriously because we believe that “Play is Kids’ Work.” We know childhood happens but once and the wonder years go by fast, so we sweat the details to make sure every toy and book counts. Our curators are industry-leading merchants who follow our “Why Kids Play” Model to select products based on age and learning stage and lead thinking on development, education, and play patterns in the industry. Mastermind Toys has a customer-obsessed culture, which we believe starts with the employee experience. We are an innovative and agile team, passionate about sparking wonder with everything we do. We jump at the chance to co-create with our customers and employees, while staying true to our 36-year Canadian heritage. In 2020, Mastermind Toys was named Most Innovative Retailer of the Year by the Toy and Game International Excellence Awards. read more