MarketingScan is a Market Research company, subsidiary of Mediametrie (the French leader of Media measurement) and GfK (4th M ... arket research Group in the world). Our solutions: BehaviorScan: Tests in real conditions in 5 cities : Angers, Le Mans, Poitiers, Brive and Château-Thierry, to test each part of the marketing mix: product, packaging, price, merchandising, media... TVScan, WebScan, RadioScan, AffiScan, CineScan: Media efficiency studies on purchases, based on a unique Single Source combining audience mesurement and purchase through a consumer panel. Consumer Zoom: Shopper studies based on retailers loyalty cards data. 3 retailers partners: Auchan, Système U and Cora. 15 million card holders weekly processed. read more