Marketing Of Ideas. We are coming to recognize that there is a marketplace of ideas just as there is a marketplace of goods. ... In this marketplace, purveyors of ideas-lobbyists, publicists, charismatic leaders, change agents-promote ideas to influence the attitudes and behavior of target audiences. They use modern channels of communication and distribution to reach their audiences. They approach their task from a variety of perspectives, but rarely a marketing one. In this book Seymour Fine describes how ideas and issues can be more effectively disseminated through the use of modern marketing concepts and tools. read more