In 1972 the Malo brand was established in Florence as the first Italian brand to produce exclusively cashmere products. Malo, ... as it is known today, was conceived by two brothers – Alfredo and Giacomo Canessa. The freshly graduated young men were spending their free time in the square of Portofino. With the chill from the night breeze young people would put on their sweaters. The most common were classic unisex sweaters from Scotland that were barely distinguishable from one another. This inspired the brothers Canessa to create their own collection of modern sweaters for a sophisticated public. The first ‘amateur’ production had tremendous success among the buyers. In the following decade, the Malo brand became synonymous with the elegance that only a few privileged could afford. The company’s destiny has been certain ever since. The number of clients grew, and starting in 1984, one by one, flagship stores of the brand were opened. First, in Forte dei Marmi, Capri and Portofino in Italy, then on the international scene. Unchangeably, the Malo brand has offered more and more sophisticated collections, giving each item a sense of distinction and authenticity, always with the will to add innovation to timeless elegance. read more