After several months spent analyzing international trends and competitors, in the summer of 2016, MACHA Japanese Café, the fi ... rst matcha bar in Italy, starts its business in Milan. Since the beginning the format has been smartly designed to be replicated. In a very short time, it has become a destination for foodies and international influencers, the "place to be" in Milan. Trendy and trends setter. Focusing its core business on healthy proposals with exceptional care to details, clear sign of the strong ownership behind,today MACHA counts 5 locations in Milan, and targeting a strong expansion plan in 2019. read more