What Is Digital Marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. ... Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. How Do You Define Digital Marketing? Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing." Digital Marketing Tactics and Examples Search Engine Optimization (SEO) • Websites. • Blogs. • Infographics. Content Marketing • Blog posts. • Ebooks and whitepapers. • Infographics. • Online brochures and lookbooks. Social Media Marketing • Facebook. • Twitter. • LinkedIn. • Instagram. • Snapchat. • Pinterest. • Google+. read more