For the last 60 years, the Bachrodt Family has been a large part of the growth of our fine community. The family is very acti ... ve today in all facets of business as well as civic support. The Bachrodt family opened their first Chevrolet dealership in Rockford in December 1953 on Church Street in downtown Rockford. The patriarch of the family, Lou Bachrodt, Jr., was the owner/operator of the store. Decades later, Lou Bachrodt is still family owned and leaders in the automotive industry. All of our departments work cohesively in order to best serve our customers with not just purchasing a new vehicle but delivering an unforgettable experience. We house makes such as Chevy, Buick , GMC, Volkswagen, BMW and many other pre-owned makes. read more