Lohri - Swiss Traditional House of Fine Jewelry and Watches The traditional Swiss company Lohri was founded in 1970 as a jewe ... lry shop in Zug and is now run by Franz Lohri and his son Franco Lohri in the second generation. Lohri's exquisite jewels are all designed and crafted by experienced goldsmiths in the company's own workshop in Zug's old town and can be discovered at the Oldest House of Goldsmiths in the World. The family business is also known nationally and internationally as a partner of the finest watch and jewelry brands. read more