Lockard & Wechsler is a full-service direct marketing agency, where science, art and culture drive ROI. Our expert team of me ... dia and advertising mavens are armed with proprietary research and analytics tools, including our media planning and buying technology, MediaProTM, to deliver results quickly and easily. Our culture is built around the daily discipline of understanding performance and clearance, giving our teams the fundamentals to build successful DRTV programs. We lead by experience, rather than learning at your expense. Our campaigns are planned, scaled, and optimized; one spot, one rotation, and one network at a time. No matter how strong a campaign, there are always underperforming media to renegotiate or eliminate. -Client Focused- We’re passionate about doing what’s in your best interest. So, if there’s nothing in it for you, there’s nothing in it for us. -Smart Negotiators- We’re seeking smart buying opportunities hour after hour. Plus, with $450 million in annual billings, we bring considerable clout and influence to bear on each and every buy. -Industry-Savvy Professionals- Whether it’s long-form or short-form DRTV, print, digital, or alternative media, our top planners and buyers bring decades of knowledge and insight on rates, availability, and performance ensuring you’re maximizing your returns. We’re veterans, with deep expertise across a wide range of products and services. read more