Changing Our Customer’s Data Experience forever. Intelligence, Activation, Insights. Our three core principles for everything ... we do. Intelligence Understand, master, and act on the most valuable data. We enable customers to interact intelligently with their next and current customers by visualizing their data with valuable insights. We're transparent and technology agnostic through this process of making data and insights available to our clients for more accurate, conformed, decision making. Activation Automated Intelligence. Real-Time customer data integration from their sources to their targets. Enables enhanced decision-making, amplification, and overall efficient corporate program and project management. We utilize proprietary techniques to automate, aggregate, flight, analyze, and optimize all forms of your data so we can serve targeted lines of business, provide enhanced customer relationship management campaigns, offer more fluid masterdata management and governance strategies. Insights We enable our customers to monetize on actionable information made available to them by enhanced understanding, interpretations, and predictions with data intent recognized for confidence and clarity. lithiumX uses intelligent decision analytics to draw highly accurate conclusions instantly, while uncovering the fastest, most effective ways to optimize performance across every digital channel. We give our customers the most valuable audiences and state of the art reporting tools that show the real-time changes you need to plan and execute more effective decisions, continuously. read more