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Lippe Taylor

Public Relations and Communications · New York, NY 1
Website: www.lippetaylor.com

Lippe Taylor is a Public Relations and Digital Marketing agency that is committed to telling riveting stories that move brand ... s forward. We do it through a strategic and creative combination of Analytics, PR, Social Media, & Digital Content that leverages earned media and influential voices to authentically connect brands with their target audiences at scale. We believe that brands need to do more than just engage their audiences, they need to move them; move them emotionally, move them to buy, move them to share, move them to care, and move them to make a difference. We believe that happier people do better work, which is probably why we have one of the lowest turnover rates in the entire industry for both staff and clients. SHE moves the economy and WE move HER… Women drive over 80% of purchasing decisions, even for men’s products. Women are the most powerful force influencing the economy BY FAR, making them the most impactful demographic for brands to focus on. Regardless of whether women are your primary audience, their purchasing power can’t be overlooked… FUTURE-PROOF by Design The only constant in marketing and technology is change, which is why we built Lippe Taylor to be independent, agile and resilient so that we would always be ready to evolve, pivot and adapt with change, and so would our clients. So we may not know what the future holds but we do know we’ll be ready for it…and so will our clients. INCREMENTAL INNOVATION - It’s a journey Innovation is critical but can be a trap for brands who gravitate towards shiny new objects ‘in the name of innovation.’ We understand this impulse and counter it with a dedication to INCREMENTAL INNOVATION; a thoughtful process in which we approach innovation with a constant focus on data and insights while we intelligently iterate based on key learnings. We repeat this process until our clients reach Critical Excellence and their brands hit major milestones. read more

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