From its humble beginning in 1967 with its first store in Ballwin, Missouri, privately-held Lion’s Choice has grown to a chai ... n of over 25 corporate and franchised quick-serve restaurants in the St. Louis area featuring high quality, nutritious and tasty sandwiches, sides, and drinks with great service. Guests love the real, roasted beef sandwich, made with lean top round beef, slow-roasted in the store, prepared to order, sliced thin, and served hot with a dash of secret seasoning on a buttered and toasted bun. The result is a moist, tender sandwich that is always hot, healthy, tasty, and keeps loyal guests coming back for more. Quality Ingredients • Taste That's Second To None • Nutrition For A Healthy Life Lion’s Choice is Proud to be an Equal Opportunity Employer read more